Beyond the Handbooks
Welcome to Beyond the Handbooks — practical insight from the minds behind the manuals.
This is the podcast for travel advisors who want to think deeper, sell smarter, and build stronger businesses — beyond what fits on the page.
Hosted by the authors of the best-selling Travel Advisor Handbooks series - CLIA Hall of Famers Michael Akana and Christopher Grum, plus Elite Cruise Counsellor Scott McAlister.
Each episode, we take the concepts you know, the challenges you face, and the questions you don’t always get clear answers to — and talk through what actually works in the real world.
Because our handbooks are just the beginning.
Let’s go beyond.
Beyond the Handbooks
Latest Episodes
Understanding a Ship's Capacity
A ship's capacity might seem simple, but it can be confusing for advisors and clients alike. Chris has an example of how not understanding this concept created chaos for...
Is This Missing from Your Website?
Your website may be missing a very important element. Chris has the details on what he sees missing from many travel agency websites.
Seminar at Sea Update - 80% Sold
Chris has a quick update on our 2027 Seminar at Sea, which now only has 20% of its space remaining.