Beyond the Handbooks
Welcome to Beyond the Handbooks — practical insight from the minds behind the manuals.
This is the podcast for travel advisors who want to think deeper, sell smarter, and build stronger businesses — beyond what fits on the page.
Hosted by the authors of the best-selling Travel Advisor Handbooks series - CLIA Hall of Famers Michael Akana and Christopher Grum, plus Elite Cruise Counsellor Scott McAlister.
Each episode, we take the concepts you know, the challenges you face, and the questions you don’t always get clear answers to — and talk through what actually works in the real world.
Because our handbooks are just the beginning.
Let’s go beyond.
Beyond the Handbooks
Latest Episodes
What Story Does Your Website Tell?
A business without a website is missing an opportunity to engage with customers anytime. But is your website and its contents helping or hurting your image? Michael,
The Dangers of the "Out of Office" Reply
Are you helping or hurting your business by using an "out of office" reply to your emails? Michael, Chris...
Understanding a Ship's Capacity
A ship's capacity might seem simple, but it can be confusing for advisors and clients alike. Chris has an example of how not understanding this concept created chaos for...